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Year 12 Business Studies

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Topic 2 | Marketing

Sub topic 2: Influences on marketing

Lesson 1 | Factors influencing customer choice

  • factors influencing customer choice – psychological, sociocultural, economic, government

Lesson 2 | Consumer laws and ethical marketing

  • consumer laws
    – deceptive and misleading advertising
    – price discrimination
    – implied conditions
    – warranties

  • ethical – truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition, sugging

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  • HSCStudy Lab Lessons

    38 Lessons

    The course content covers the NSW Year 12 Business Studies Syllabus comprehensively.

  • HSCStudy Lab Quizzes

    60 Practice questions

    60 lesson quizzes that include a variety of question types. This course also includes 3 topic level quizzes, as well as a comprehensive course level practise test.

  • HSCStudy Lab videos

    38 Hours of video

    Video lessons by expert teachers that comprehensively cover every syllabus dot point in the Year 12 Business Studies syllabus.

  • HSCStudy Lab interactives

    24 Interactive activities

    Games and simulators that allow you to practise running your own business, preparing financial statements, and conducting a SWOT analysis.

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