Topic 2 | Marketing
Sub topic 2: Influences on marketing
Lesson 1 | Factors influencing customer choice
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factors influencing customer choice – psychological, sociocultural, economic, government
Lesson 2 | Consumer laws and ethical marketing
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consumer laws
– deceptive and misleading advertising
– price discrimination
– implied conditions
– warranties -
ethical – truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition, sugging
