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Year 12 Business Studies

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Topic 2 | Marketing

Sub topic 3: Marketing process

Lesson 1 | Situational analysis

  • situational analysis – SWOT, product life cycle

Lesson 2 | Marketing process

  • market research

  • establishing market objectives

  • identifying target markets

  • developing marketing strategies

  • implementation, monitoring and controlling – developing a financial forecast; comparing actual and planned results, revising the marketing strategy

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  • HSCStudy Lab Lessons

    38 Lessons

    The course content covers the NSW Year 12 Business Studies Syllabus comprehensively.

  • HSCStudy Lab Quizzes

    60 Practice questions

    60 lesson quizzes that include a variety of question types. This course also includes 3 topic level quizzes, as well as a comprehensive course level practise test.

  • HSCStudy Lab videos

    38 Hours of video

    Video lessons by expert teachers that comprehensively cover every syllabus dot point in the Year 12 Business Studies syllabus.

  • HSCStudy Lab interactives

    24 Interactive activities

    Games and simulators that allow you to practise running your own business, preparing financial statements, and conducting a SWOT analysis.

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